Google Ads

Reach people who are already searching.

We improve targeting, campaign structure, ads, landing pages and conversion tracking so your budget supports meaningful actions.

  • Starting at $500/month
  • Fixed price, confirmed in writing
Editorial illustration representing Google Ads management

Why ad spend gets wasted

More clicks do not always mean better enquiries.

Google Ads works best when the search, ad, landing page and next step all match.

Illustration showing weaker google ads before Ermete strategy
Illustration showing structured google ads after Ermete strategy

The campaign brings traffic, but too much budget goes to weak searches.

Illustrative data

Monthly clicks

Before

420

With Ermete

310

Conversion rate

Before

3.1%

With Ermete

7.4%

Tracked conversions

Before

13

With Ermete

23

Irrelevant search queries

Before

38%

With Ermete

11%

  • Before
  • Broad search terms use too much budget
  • Ads and landing pages send different messages
  • Reporting focuses on clicks instead of useful actions
  • With Ermete
  • Campaigns focus on searches with clear intent
  • Ads and landing pages continue the same message
  • Calls, forms and bookings guide decisions

Illustrative example — not a client result or forecast.

01

Better budget control

More of the budget supports searches connected to your service.

02

A clearer customer path

The ad and landing page guide people toward the same next step.

03

More useful reporting

Decisions are based on calls, forms and bookings—not clicks alone.

What you get

Google Ads management

Included

  • Research, campaign structure and ad writing
  • Keywords, exclusions, budgets and targeting
  • Conversion tracking and landing-page advice
  • Ongoing improvements and monthly reporting

Google Ads may be right for you when

  • Customers actively search for your service
  • A qualified enquiry has enough value to support paid advertising
  • Your website or landing page is ready
  • You can pay the advertising budget separately

How it works

How we approach it.

  1. Intent before volume

    Prioritize searches that reflect a real service need.

  2. Message to destination

    Make the ad and landing page feel like one continuous decision.

  3. Measurement before optimization

    Track calls, forms and bookings before changing the campaign.

Pricing

Choose management based on your monthly ad spend.

Starting at$500/month

Management starts at $500 CAD per month. Campaign setup is $500, and the advertising budget is separate.

Want to talk about Google Ads?

Book a free 45-minute call, or compare every service and package on the pricing page.