Better budget control
More of the budget supports searches connected to your service.
GOOGLE ADS
Reach people who are already searching.
We improve targeting, campaign structure, ads, landing pages and conversion tracking so your budget supports meaningful actions.
WHY AD SPEND GETS WASTED
More clicks do not always mean better enquiries.
Google Ads works best when the search, ad, landing page and next step all match.
The campaign brings traffic, but too much budget goes to weak searches.
Illustrative data
- Monthly clicks
- 420
- 310
- Conversion rate
- 3.1%
- 7.4%
- Tracked conversions
- 13
- 23
- Irrelevant search queries
- 38%
- 11%
- Before
- Broad search terms use too much budget
- Ads and landing pages send different messages
- Reporting focuses on clicks instead of useful actions
- With Ermete
- Campaigns focus on searches with clear intent
- Ads and landing pages continue the same message
- Calls, forms and bookings guide decisions
Illustrative example — not a client result or forecast.
A clearer customer path
The ad and landing page guide people toward the same next step.
More useful reporting
Decisions are based on calls, forms and bookings—not clicks alone.
WHAT WE CAN MANAGE
Google Ads management
Research, campaign structure and ad writing
Keywords, exclusions, budgets and targeting
Conversion tracking and landing-page advice
Ongoing improvements and monthly reporting
Google Ads may be right for you when
- Customers actively search for your service
- A qualified enquiry has enough value to support paid advertising
- Your website or landing page is ready
- You can pay the advertising budget separately
READY TO START?
Choose an option or talk to us first.
Review the available services, or request a consultation if you need help choosing.